3 Mistakes You're Making that are Costing You Time with Your Social Media

One of the common things that I see people wanting help with is their social media management. 

Social media management for your business can be incredibly time consuming and then inevitably, it’s one of those things that people tend to put off because it takes their time, energy and focus. 

So I’m going to share with you three key mistakes that people are making with their social media management that is costing them valuable time. 

Mistake #1. Everyone thinks every post is sacred.

Trust me, on platforms like Facebook, you’re lucky if people even see it. Rest assured, people aren’t sitting there watching your Facebook page going “there’s a new post, I’m going to check that one out,” I’m sure you don’t do that. 

Maybe if you’re a super fan and  already highly converted to the business, you might go and check out their Facebook Page, but if you’re using Facebook to generate business, you want the people that aren’t yet converted that aren’t yet sold on what it is that you’re offering. 

It’s not just Facebook either, what people are doing on social media is scrolling. They’re typically on their phones and they’re scrolling through the content to be informed, educated, entertained or to feel connected with those in the world around them, so you must capture their attention. 

It’s all dependent on the time of day that you’re posting and the time of day that they’re on their social media.  If the two don’t connect, you don’t match up with your ideal audience. There’s a good chance that the person you want to see your post is not seeing your post.  

So don’t treat every post like it’s sacred. Don’t feel like every post is going to be judged. It’s all test and measure, you just need to put it out there, do it regularly and do it consistently. 

Try different-3 mistakes social media

Mistake #2. Not repurposing your content.

You don’t have to come up  with new content over and over and over and all the time. The best thing that you can do with your content Is really “wring it out” and repurpose it as much as you possibly can. 

Now rest assured this blog you’re now reading, has come from a video first. You may also see one of my quote’s being turned into a meme. This blog will also be shared and reshared over the next 12 months. 

This content you’re now reading came from a Facebook live video, then edited as a Youtube video, then edited as blog and then it became meme content that constantly gets shared out. It’s not just being posted once and once only, this content gets repurposed, shared and reshared.

Mistake #3. Not using a scheduling tool.

Scheduling tools are really powerful now.  

A lot of people will use business suite in Facebook. Unfortunately, tools like LinkedIn don’t necessarily have scheduling features.  With Tiktok, you can schedule your videos but you have to do it via your PC or desktop computer. Instagram, you can also schedule, but there’s now great scheduling tools that enable you to choose the time and pace out when your content is going out. 

You don’t want to be bound by a particular time and a particular day when you have to sit down and physically post the content. If you use a scheduling tool, then you can determine where it goes out.  

Additionally, by using a scheduling tool, you can post your content more than once. As mentioned before, people scrolling through will be lucky to align with your real time posting, therefore it’s worthwhile posting your content more than once to increase the possibility of catching your target when they’re online (not when you’re online).  

Now, I’m not saying more than once in the same day, or more than once in the same week, but I’d highly encourage you to repost that content a little time later so that you absolutely capture the people that missed it the first time you shared it.  

Remember, it’s highly unlikely someone’s going to think, “Hey, I’ve seen this post before the odds of that happening, are highly unlikely. 

Of course, when you do paid advertising through all the different social media platforms, you’re actually paying for the platform to do repeat posting for you, so it’s a familiar experience for users anyway 

Done is better than perfect - 3 mistakes in social media

Scheduling tools  have sophisticated reporting features, enabling you to see what times of the day your posts are connecting with your ideal audience and which days are more popular, some tools do this really well. Some tools do it a little better than others.  

There are great benefits in using tools, in fact, some of the better social media scheduling tools also allow you to categorize your content.

It’s not just about the quality of content that you’re sharing, it’s about being systematic about it. 

Here’s a few things to consider when creating social media content: 

    • How much of my content is about learning? 

    • How much of my content is about positioning me as an expert? 

    • How often do I celebrate other people in my industry to show that I’m connected and have relationships in my industry? 

    • How often am I selling stuff? And 

    • How often am I having fun? 

Remember to flesh out some of that content with some random fun. Ideally, it’s related to your industry or your product, but it’s there simply for fun. This creates engagement and rapport. Think about when you’re networking with someone and you’re having a nice, robust conversation. There is a blend of information, referral, sales and fun.

If you find it challenging to design a structured and formulated campaign, then a really good rule of thumb is this simple formula: 

value, value, value, sell, value, value, value, sell. 

Follow this kind of formula, you’re giving value to somebody and then preparing to sell. This way you’ll promote good engagement and connection. 

Social Media Scheduling Tools We Recommend


Sociamonials is a scheduling tool you can you to create target campaigns, queues of content and track performance. 

It also allows you to schedule your content to: Facebook Pages/Groups, LinkedIn Profiles/Pages, Twitter, Instagram, Google My Business, Pinterest, Tik Tok and Youtube from one location. 

You can save your favourite library of hashtags, create landing pages for Social Media comps and campaigns and so much more. It’s one of the best out there! 

Find Out More HERE.

Missing Letter

Missing Letter is an awesome tool that enables you to create  a 12 month social media campaign from one blog. The software will scan you blog to find key quotes. These quotes are turned into stylish graphics that can be post to all your social media platforms. 

Quotes of text are also used to accompany the graphic post. 

A campaign is automatically drafted for you each time you blog and you are then able to curate the content before it is scheduled to share. It give your blog content great reach and supports your Social Media content creation. 

Find Out More HERE. 

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About the Author

Barbara Clifford - The Time Tamer
Barbara Clifford (The Time Tamer) is a co-founder of The Hinwood Institute. She is the lead trainer and coach in Time Management. She is a recognized leader in Stress Management. An experienced coach, speaker, columnist and facilitator, Barbara’s work with The Hinwood Institute assists people to unclutter mess, make order from chaos, and swap the shackles of overwhelming for freedom. Barbara’s clients move from the relentless hamster wheel to waking inspired, motivated, making decisions with purpose and achieving peak performance. She lives in the desert of Alice Springs, Australia working with people around the country.

Her professional experience has included contracts with small business, Not For Profits, Aboriginal Organisations, Media, Marketing, Aged Care, Universities, Health Services and Cruise Ships


  • Repurpose Your Content 
  • Use a scheduling tool to plan and pace  
  • Use reports from scheduling tools to see your optimal times


  • Be afraid to re-post your content more than once 

  • Don’t think everyone is seeing your post

  • Assume that people are online the same time as you 

P.S. If you’ve found these time management tools useful, you will gain great value from our “Time Tamer Challenge”, happening this February 2023.

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